You Don't Need A Big Budget To Access Our Large Communities Of Listeners
Cumulus advertisers have the flexibility to target as large of an audience as they need to meet their growth needs or as small of an audience that they need to grow within their available budget. We're extremely conscious of finding the right sized audience for all of our clients: our success is based on their success. That's why we've created Cumulus Points of Access - a carefully structured product suite for appropriate reach/frequency that makes it easy for every prospective client to discover the power of radio.
Cumulus Points Of Access (Please note: availability may vary per station)
Committed Brand Building: A 28 commercial/wk schedule, Mon-Sun 6AM-12M for 52 weeks. For larger businesses, this schedule is used across all of our appropriately-targeted local stations. For smaller companies, this can be used on just a single station.
Ultra-Efficient Brand Building: A 21 commercial/wk schedule, Mon-Fri 7PM-12M & Sat-Sun 6AM-12M for 52 weeks. Multi-station schedules for mid-sized businesses and single-station schedules for smaller firms.
Seasonal Brand Building: For businesses with several distinct 'peaks,' 21 spots Mon-Fri & 20 spots Sat-Sun. We recommend starting this schedule at least 2 months preceding the season/peak.
The Big Event: For businesses that have specific event-related needs, we provide a special 'Domination Plan' that consists of hourly spots for 72 hours preceding the event, coupled with a trademarked copy-writing technique to leverage this high frequency.
Sponsorships: An extremely powerful and cost-effective means of adding frequency and reach to an existing schedule (though they can be used as a stand-alone schedule by businesses that can benefit by frequent mention of their name/line of business).
Special Packages: Cumulus offers a series of pre-packaged solutions (customizable commercial copy) that use program-specific, day-specific, and industry-specific packages to create very affordable access for new radio clients. We also offer a similar series of Public Service Announcement opportunities that allow clients to build their brands around campaigns that promote health, safety, service, education, and community-involvement.
"No Cost" Marketing: For restaurants and other select business types that typically have empty capacity that can be serviced at relatively low added cost. Contact us for details or to see if your business qualifies.
Online Radio: Another way to access these communities is through our digital radio networks. This is an ultra-high frequency and extremely affordable Access Point where advertisers can be assured of strong top-of-mind awareness in addition to utilizing valuable interactive capabilities. Another important benefit: your websites or contact information are promoted with graphic advertising while your spot is playing, which provided an efficient hyperlink to your site. This is ideal for e-commerce, website promotion, and direct-response businesses.