Consumer Behavior Strongly Favors The Brands That Are Known Before They're Needed.
Being known before you are needed is one of the most powerful advantages that a business can own. For the average consumer category, 8 in 10 consumers turn to a brand or brands that they already know whenever need occurs. If you are one of these top-of-mind brands, odds are good that your business is healthy - even in tough economic times.
If it is not top of mind, your business is 'waiting to be found'. For most categories, the odds of your business being chosen by a consumer who is searching in directories or online is a fraction of 1%
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