Winning New Customers Is More Important Than Ever
When you boil down the mechanics of growth, there are only four different paths to follow. In the current economic climate, 3 of these paths will be very difficult for most businesses to pursue:
- Raising prices.
- Selling more to existing customers.
- Reducing customer turnover/attrition.
The final path -- winning new customers -- is the one to follow this year. For most businesses, this means taking customers from competitors. This is tough, but there has never been a better time to increase market share.
To learn more about using all 4 paths in a difficult economy, download the full article below.