It's A Fact:
Four decades of academic research show that firms who increase marketing during recessions grow 2.5 times more than the firms that do not.
This happens because two things occur in downturns that don't occur in strong business cycles: 1) Competitors' marketing efforts decrease significantly. 2) Customers seek bargains and are more willing to change brands. Together, these two forces create a unique opportunity for significant growth.
If you are not taking advantage of these forces, you may be suffering avoidable losses because of them.
For more facts on recession-proofing your business, please download the full article below.